Global business spending on advertising in 2019 was above $560 billion, according to an estimate. This is the expense on just advertising; it does not include other marketing expenditures such as sponsorship, price-offs, trade shows, etc. It is this spending frenzy which has misled many businesses to believe that by simply spending more on marketing, their sales would go up and their market share would increase. While it may produce some results in the short run, this strategy is not feasible in the long run, as all businesses have finite resources.

What if you could improve the marketing of your business without spending an extra dime on it? It’s time your business team does some introspection. It’s time you turn your focus on “Quality”.

Quality is the most powerful and the most effective of all marketing strategies. 90% of your business success will depend on the quality of your product or service. Your customers will always buy from you, be willing to pay higher prices, and return for purchase, IF you provide them with high quality goods and services. So more sales, with more customers further recommending your products, and better market image. Sure sounds like solution to 90% of your business problems.

Pursuing quality in all aspects of your business would not only help you lower the marketing budget, it also helps a business gain and retain customers. It not only ensures that customers repeat the transactions with your business, but it also turns these very same customers into sales representatives of your business.

So, What Is Quality?

Quality is the degree to which your product or service does what you say it will do when you sell it, and continues to do it. If you think from customers’ perspective, they are buying solution to a problem. So the better your product solves their problem, the more satisfied they would be with your product.

Successful marketing does not end with a sales transaction. Hence, you must strive for quality even in your customer support and after-sales service.

Remember, one of the major fears holding customers back from buying your product in the first place is the fear that they would be stuck with something useless. However, with quality customer care and after-sales service you can lessen this fear. Through quality customer service you can assure them that you would be there to help them even after the sales has been made.

Summary

1. Quality is the most cost-effective marketing strategy.
2. 90% of your business success depends on the quality of your output and services.
3. You must strive for quality in all aspects of your business: design, production, marketing, supply-chain, after-sales service, everything.